Smoking is one of the coolest ways of committing suicide but hey you might have heard a lot about smoking kills and loses weight(one lung at a time) and also cancer but this post might be a blessing for you. Infact i wud probably dedicate this post to all the smokers..Well if you haven't heard of the herbal cigarettes its HIGH time you did. 
This my friends is a pack of 'smokeless' 'odourless' cigarettes which actually come as a blessing to your pockets. It dosen't stain you nor it addicts you, nor kills you.. so it wudn't be a way to commit suicide...
When i first learnt about the concept i thought it was a great product and will become an instant success and kill all the other tobacco companies.
Is it poised to kill the MARLBORO man or atleast JOE CAMEL
The Answer seems to be no
This is due to various simple reasons , or i would probably explain this through the 22 laws of Marketing by Al ries and Jack Trout
1 - The law of leadership: Presently the market position is dominated by marlboro and not money, not time can actually beat the marlboro man. The brand has also excellent brand loyalty so much so that it is very difficult to penetrate into the segment
2 - The law of the category: In my words i think this can be a place where the Herbal ciggie's can probably beat the marlboro man, but still there are a lot of category issues, Marlboro is known for its finest taste, pure blend and also the rugged male, so the herbal ciggie's have to be positioned with an different category to a different set of audience and more over target audience of young and middle prefer a marlboro.
3- The law of the Mind - Well the mind set is simple, A person with a marlboro woud not switch to another brand
4 - The law of perception - The perception of a Marlboro is that of a rugged male and the machoism, so the perception of the person to another brand would be unacceptable
5 - The law of focus - Marlboro has this focus since time immemorial and its difficult for the herbal brand to gain focus in such a small time and when it does get focus there will be even more people smoking a marlboro, its like reintroducing the qwerty key board, the cost of marketing it will be too high.
6 - The law of exclusivity - There has to some attributes and herbal brand can actually count on the safety attribute and have it worked but its going to be a fresh battle/
7 - The law of the ladder - The law of the ladder depends upon rungs... For an example if i were to introduce a new coke, first would be coke then pepsi in that order, and herbal brand has to go through a lot of rungs from Davidoff to Camel to Marlboro to emerge top in the rung and its goin to difficult unlike coke there are more than 160 brands to take care of
8 - The law of Duality - This is generally relagated to the long run and this has just been introduced so there wudn't be a question of duality.
9- The law of the opposite - Generally the law of the opposite says that u should always do opposite of what the competitor does and it can pose a good challenge
10 - The law of Division - The law of division says that the product can be divided into a number of products but this is just the beginning
11 - The law of perspective - It takes a very long approach to gain a perspective and that should be done by proper marketing and propeling a good image
12 - The law of line extension - The law of line extention would not be applicable as the herbal brand cannot extend its line just like ITC or Virgin did.
13 - The law of sacrifice- No comments
14 - The law of attributes - Like BMW attributes itself as an ultimate driving Machine and Volvo as the safest in the world, this herbal can also pick up a very good atttribute.
15 - The law of Candour - The law of candour says that when u market a negative it turns out to be positive, Listerinr came up with a campaign like "the taste u hate twice a day'' picked up a positive approach.
16 - The law of Singularity - This means in a situation only one move will produce substancial results
17 - The law of unpredictability - This means unless you write your competitors plans, you cannot predict the future and so the herbal brand has to be on the look out for oppurtunities
18 - 19-20 deals with the law of success and the law of failure and the law of hype show the revolution about how to make a global branding.
21 - The law of acceleration - This says that it has to be based on trends and thus the trend would be now
22 - The law of resources - There is no way the resources of herbal brand can defeat the Marlboro
And last not the least i had a Davidoff while writin this post and i am not switchin either.....die in the most coolest way:)
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